Definition: An API, or Application Programming Interface, is a set of protocols, routines, and tools that allow different software applications to communicate with each other. It defines the methods and data formats that applications use to exchange information, enabling seamless interaction between different systems.
Functionality: APIs facilitate integration by allowing developers to access certain features or data of a service or application without having to understand the underlying codebase. They act as intermediaries that process requests and ensure that the responses are delivered in the correct format, enabling efficient and scalable software solutions.
Applications in Marketing: In marketing, APIs are crucial for connecting various tools and platforms, such as CRM systems, analytics tools, and social media platforms. They enable marketers to automate processes, gather data from multiple sources, and create a cohesive marketing ecosystem, thereby enhancing efficiency and data-driven decision-making.
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