Definition: Cost Per Lead (CPL) is a digital marketing metric that measures the cost incurred by a business to acquire a lead. It reflects the amount spent on marketing campaigns to generate a potential customer who has expressed interest in a product or service, often by providing contact information.Calculation: CPL is calculated by dividing the total marketing expenses by the number of leads generated during a specific period. The formula is: CPL = Total Marketing Cost / Total Number of Leads. This helps marketers assess the efficiency and effectiveness of their lead generation strategies.Importance: CPL is crucial for optimizing marketing budgets and strategies as it provides insights into the cost-effectiveness of different channels and campaigns. By analyzing CPL, businesses can allocate resources more efficiently, improve return on investment (ROI), and focus on the most profitable lead generation methods. 
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