Definition: Click-Through Rate (CTR) is a digital marketing metric that measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to gauge the effectiveness of online advertising campaigns and the performance of email marketing efforts.
Calculation: CTR is calculated by dividing the number of clicks that an advertisement or link receives by the number of times it is shown (impressions), then multiplying the result by 100 to get a percentage. The formula is: CTR = (Clicks / Impressions) * 100.
Importance: A higher CTR indicates a successful campaign that effectively engages the audience and encourages interaction, while a low CTR may suggest that the content is not resonating with the target audience or that the ad placement is not optimal. Monitoring CTR helps marketers optimize their strategies and improve their campaign performance.
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