Definition: Search Engine Optimization (SEO) refers to the process of enhancing a website's visibility on search engine results pages (SERPs) through organic (non-paid) methods. It involves optimizing both the content and technical aspects of a website to improve its ranking for relevant search queries.
Key Components: SEO encompasses various strategies, including keyword research, on-page optimization (such as meta tags, headings, and content quality), off-page optimization (like backlinks and social signals), and technical SEO (site speed, mobile-friendliness, and crawlability). These components work together to increase a site's authority and relevance in search engines.
Objective and Benefits: The primary goal of SEO is to drive targeted organic traffic to a website, which can lead to increased brand awareness, higher conversion rates, and improved user experience. Effective SEO practices help businesses reach their target audience by aligning their content with the search intent of users.
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