Definition: Average Session Duration is a web analytics metric that measures the average amount of time users spend on a website during a single session. It is calculated by dividing the total duration of all sessions by the number of sessions over a specific period.
Importance: This metric is crucial for understanding user engagement and behavior on a website. A higher average session duration indicates that users find the content engaging and are spending more time exploring it, which can lead to higher conversion rates and improved SEO performance.
Calculation: To calculate Average Session Duration, sum up the total time of all user sessions on the site, then divide by the total number of sessions. For example, if the total session time is 1000 minutes over 200 sessions, the average session duration would be 5 minutes.
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