Definition: Backlinks, also known as inbound or incoming links, are hyperlinks from one website to a page on another website. They are used to navigate between different resources on the internet and are a critical component of search engine optimization (SEO).
Importance for SEO: Backlinks are considered as votes of confidence by search engines like Google. When a webpage has a high number of quality backlinks, it indicates to search engines that the content is valuable and authoritative, which can improve the page's ranking in search engine results pages (SERPs).
Types and Quality: Backlinks can be classified as either dofollow or nofollow. Dofollow links pass on SEO benefits and are highly sought after, whereas nofollow links do not pass SEO value. The quality of a backlink is determined by factors such as the authority of the linking domain, relevance to the linked content, and diversity of linking domains.
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