Definition: Engagement Rate is a metric used in digital marketing to measure the level of interaction that an audience has with content. It typically includes actions such as likes, shares, comments, and clicks, indicating how actively the audience is participating with the content.
Calculation: Engagement Rate is generally calculated by dividing the total number of engagements (such as likes, comments, and shares) by the total number of impressions or followers, and then multiplying by 100 to get a percentage. This provides insight into the effectiveness of content in fostering audience interaction.
Importance: A high Engagement Rate suggests that the content resonates well with the audience, leading to better brand visibility and potential conversions. It helps marketers assess the performance of their campaigns and make data-driven decisions to optimize future content strategies.
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