Google Analytics: A free web analytics service offered by Google that tracks and reports website traffic and user behavior. It provides insights into how users find and interact with websites, allowing businesses to optimize their online presence and marketing strategies.
Features and Capabilities: Google Analytics offers a range of features including real-time data tracking, audience demographics, user behavior flow, goal tracking, and e-commerce reporting. Advanced functionalities include custom reports, segmentation, and integration with other Google services such as Google Ads and Google Search Console.
Importance in Marketing: By analyzing data from Google Analytics, marketers can make informed decisions about content strategy, advertising campaigns, and user experience improvements. It helps identify successful elements of marketing efforts and areas needing enhancement, ultimately driving better ROI and business growth.
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