Definition: A meta description is an HTML attribute that provides a brief summary of a webpage's content. It is typically displayed in search engine results pages (SERPs) underneath the page title and URL, giving users a snapshot of what to expect on the page.
Purpose: The primary purpose of a meta description is to attract and inform potential visitors by providing a concise and compelling overview of the page's content. Although it does not directly impact search engine rankings, an effective meta description can improve click-through rates by enticing users to click on the link.
Best Practices: A well-crafted meta description should be between 150-160 characters to ensure full visibility in search results. It should include relevant keywords and a clear call-to-action or value proposition to encourage user engagement. Avoid duplicate meta descriptions across pages to maintain uniqueness and relevance.
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