Definition: Pageviews per Session is a web analytics metric that measures the average number of pages viewed by a user during a single session on a website. It helps assess user engagement, indicating how deeply users are exploring the site's content.
Calculation: To calculate Pageviews per Session, divide the total number of pageviews by the total number of sessions within a specific time frame. The formula is: Pageviews per Session = Total Pageviews / Total Sessions. This provides insight into the average browsing behavior of users.
Usage: Pageviews per Session is used to evaluate website performance and user interest. A higher value suggests users find the content engaging and are exploring multiple pages, while a lower value may indicate a need for improved content relevance or site navigation. It can inform content strategy, design improvements, and marketing efforts aimed at increasing user engagement.
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