Definition: Schema Markup is a form of microdata that allows search engines to understand the context of content on a webpage. It uses a unique vocabulary that helps search engines interpret the relationships between entities, enhancing the way results are displayed in search engine results pages (SERPs).
Functionality: By embedding Schema Markup within the HTML of a webpage, website owners can provide detailed information about the content, such as articles, events, products, and reviews. This markup helps search engines display rich snippets, which can include images, ratings, and other detailed information, potentially improving click-through rates.
Implementation: Schema Markup is implemented using structured data formats like JSON-LD, RDFa, or Microdata. JSON-LD is the most recommended format by search engines due to its simplicity and ease of integration. The data is embedded within the HTML and does not affect the visual presentation of the webpage.
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