Start by analyzing the site's current search engine rankings and visibility using tools like Google Search Console and SEMrush to identify keywords and pages that perform well or need improvement.
Conduct a technical SEO audit to check for site errors, broken links, and crawl issues using tools like Screaming Frog or Ahrefs Site Audit.
Review the site's URL structure to ensure it is clean, descriptive, and SEO-friendly, avoiding dynamic URLs and ensuring readability.
Evaluate on-page SEO elements such as title tags, meta descriptions, headers, and content to ensure they are optimized for target keywords and user intent.
Analyze the site's content for quality, relevance, and uniqueness, and ensure that it provides value to users while incorporating targeted keywords naturally.
Inspect the site's mobile-friendliness and responsiveness to ensure an optimal user experience across all devices, using Google's Mobile-Friendly Test tool.
Assess the site's page load speed and performance using tools like Google PageSpeed Insights and GTmetrix, and implement optimizations to improve loading times.
Review the site's backlink profile for quality and relevance, identifying toxic links that may harm SEO and opportunities for acquiring new, authoritative backlinks.
Check for proper implementation of structured data and schema markup to enhance search visibility and enable rich results in SERPs.
Ensure that the site has an effective internal linking structure to facilitate navigation and distribute page authority throughout the site.
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