PPC Not Working

Here are 10 Quick Tips

Check if your ads are getting impressions; if not, verify that your keyword bids are competitive enough to enter the auction.
Ensure your ad copy is compelling and relevant to the keywords, as low Click-Through Rates (CTR) can signal to Google that your ads aren't useful.
Analyze your Quality Score; a low score can lead to higher costs and reduced ad visibility.
Review your targeting settings, such as location, audience, and device, to ensure they align with your campaign goals.
Evaluate your landing page experience; a poor user experience can hurt your conversion rates and Quality Score.
Assess your keyword strategy; irrelevant or broad keywords can waste budget on unqualified traffic.
Check for negative keywords that might be blocking valuable search terms inadvertently.
Ensure your budget allocation aligns with your campaign objectives and isn't being exhausted too quickly.
Review your ad schedule to confirm it aligns with when your target audience is most active.
Analyze conversion tracking to ensure it is set up correctly and providing accurate data.