Definition: A sitemap is a structured list or diagram of the pages, sections, and links within a website, designed to help both users and search engines navigate the site more efficiently. It outlines the hierarchical organization of content, often represented visually to display relationships between pages.
Types: There are two main types of sitemaps: XML sitemaps, which are primarily used by search engines to improve site indexing and visibility, and HTML sitemaps, which are user-facing and aid in website navigation by providing a clear overview of the site's structure.
Importance: Sitemaps are essential in digital marketing as they enhance search engine optimization (SEO) by ensuring that all pages are indexed and accessible, improve user experience by simplifying navigation, and help identify potential issues with site structure that could hinder search visibility.
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