Black Hat SEO refers to unethical practices used to improve a website's search engine ranking. These methods violate search engine guidelines and can lead to penalties or bans. Techniques include keyword stuffing, cloaking, link farming, and using hidden text or links. Black Hat SEO focuses on manipulating search engine algorithms rather than providing valuable content to users. While it may offer short-term gains, it risks long-term damage to a site's credibility and visibility.
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