Definition: Goal Completion Rate (GCR) is a key performance indicator (KPI) in digital marketing that measures the percentage of users who complete a specific desired action or "goal" on a website or marketing campaign. This metric provides insight into the effectiveness of a website’s design, content, and user experience in guiding visitors towards conversions.
Calculation: The Goal Completion Rate is calculated by dividing the number of successful goal completions by the total number of visitors or sessions, and then multiplying by 100 to express it as a percentage. For example, if 100 visitors complete a goal out of 1,000 total visitors, the GCR would be 10%.
Applications: GCR is used to evaluate the performance of various digital marketing initiatives, such as landing pages, email campaigns, and online advertisements. It helps marketers identify areas needing improvement, optimize conversion strategies, and better align marketing efforts with business objectives.
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