Definition: Keyword Density refers to the percentage of times a keyword or phrase appears in a piece of content relative to the total number of words. It's a metric used in search engine optimization (SEO) to understand how often a keyword is used within a web page or article.
Calculation: To calculate keyword density, divide the number of times the keyword appears in the text by the total word count, then multiply by 100 to get a percentage. For example, if a keyword appears 10 times in a 500-word article, the keyword density is (10/500) * 100 = 2%.
Importance: Maintaining an appropriate keyword density is important for SEO as it can influence search engine rankings. Overusing keywords (keyword stuffing) can lead to penalties, while underusing them might not provide the desired optimization effect. It is generally recommended to keep keyword density between 1-3% for optimal results.
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