Definition: A title tag is an HTML element that specifies the title of a web page. It is displayed on search engine results pages (SERPs) as the clickable headline for a given result and is crucial for usability, SEO, and social sharing.
Purpose: Title tags are essential for search engine optimization as they help search engines understand the content of a page and influence click-through rates. They should accurately describe the page content and include relevant keywords, being both concise and compelling to attract users.
Best Practices: Effective title tags should be unique for each page, typically between 50-60 characters to ensure full display in search results. They should incorporate primary keywords towards the beginning, reflect the page’s core content, and avoid keyword stuffing or overuse of special characters.
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