Set up Google Analytics on your website by creating an account, adding a property, and installing the tracking code on your web pages to start collecting data.
Use the "Acquisition" reports to identify the sources of your website traffic, focusing on organic search to evaluate SEO performance.
Analyze the "Landing Pages" report under "Behavior" to find out which pages attract the most organic traffic and optimize them further for search engines.
Monitor the "Site Content" section under "Behavior" to evaluate how users interact with your content and identify opportunities for SEO improvements.
Utilize the "Keywords" data in "Search Console" under the "Acquisition" tab to discover which search queries are driving traffic to your site.
Assess user engagement metrics such as bounce rate, average session duration, and pages per session to understand the effectiveness of your SEO efforts.
Track conversions and set up goals in Google Analytics to measure the impact of SEO on your business objectives.
Use the "Mobile" report under "Audience" to evaluate how mobile users interact with your site and optimize for mobile SEO.
Leverage the "Referral Traffic" report to identify potential link-building opportunities that can enhance your SEO strategy.
Regularly review the performance of new vs. returning visitors to understand how well your SEO efforts are attracting and retaining users.
The only AI SEO Platform that accelerates Audience and Keyword Research, Content Creation, Improvement, and Distribution for Organic Growth on Traditional and AI Search Engines