What is Anchor Text

Anchor text is the visible, clickable text in a hyperlink. It provides context about the linked page's content and is often underlined or colored differently from surrounding text. Search engines use anchor text to determine the relevance and topic of the linked page, impacting search engine optimization (SEO). Effective anchor text is concise, descriptive, and relevant to the linked content, improving user experience and aiding in navigating web content efficiently.

Explore More