On-Page SEO refers to the practice of optimizing individual web pages to improve their search engine rankings and attract organic traffic. It involves various elements that are directly within the website's control, including content quality, keyword optimization, HTML tags, internal linking, and URL structure. Effective on-page SEO ensures that search engines can easily understand the page's topic and relevance, improving its visibility in search results.
Additionally, on-page SEO focuses on enhancing user experience through improved site speed, mobile-friendliness, and clear navigation. Search engines prioritize user satisfaction, so a well-optimized page must balance technical optimization with high-quality, informative content that meets user intent.
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