Bounce Rate Definition: Bounce rate is a metric in web analytics that represents the percentage of visitors who enter a website and then leave ("bounce") rather than continuing to view other pages within the same site. It is a key performance indicator for assessing user engagement and website effectiveness.
Calculation Method: Bounce rate is calculated by dividing the number of single-page sessions by the total number of sessions on the site and multiplying by 100 to express it as a percentage. A high bounce rate may indicate that the landing page content is not relevant or engaging to visitors, while a low bounce rate suggests effective user interaction.
Interpretation and Impact: The significance of bounce rate varies across different types of websites. For example, a high bounce rate on a content-heavy site like a blog may not be negative if visitors find the information they need quickly. Conversely, a high bounce rate on an e-commerce site may indicate obstacles in the conversion path, prompting a need for optimization.
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