Definition: Link Equity, also known as "link juice," refers to the value or authority that a hyperlink can pass from one web page to another. This concept is a critical factor in search engine optimization (SEO) as it influences the ranking potential of a webpage by distributing its authority through links.
Key Factors: The amount of link equity passed to a webpage depends on several factors, including the authority and relevance of the linking site, the context of the link, the number of other links on the linking page, and whether the link is "dofollow" or "nofollow." High-quality, relevant links from authoritative sites typically pass more equity.
Impact on SEO: Effective use of link equity can enhance a site's visibility in search engine results pages (SERPs). By acquiring quality backlinks and strategically linking within a site, webmasters can improve page rankings, increase organic traffic, and strengthen the site's overall authority and credibility.
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