Definition: Page speed refers to the amount of time it takes for the content on a specific webpage to fully load. It is a critical component of user experience and directly impacts a website's performance and engagement metrics.
Importance: Faster page speeds enhance user satisfaction by reducing wait times, thereby decreasing bounce rates and increasing the likelihood of conversions. Page speed is also a significant factor in search engine optimization (SEO), as search engines prioritize faster-loading pages in their rankings.
Optimization Techniques: Improving page speed can be achieved through various methods, including optimizing images, leveraging browser caching, minimizing HTTP requests, and utilizing content delivery networks (CDNs). Regular performance audits and employing tools like Google's PageSpeed Insights can help identify areas for improvement.
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